All products

Watch Intro Video

Video

Order The New Marketing

Become Future-Ready!

FREE Download Chapter One

Download Foreword, Introduction and Chapter 1

Instructor(s)

Senior Instructor

Mark Burgess

Mark Burgess is co-founder and president of Blue Focus Marketing®, a brand consultancy that builds brands from the inside out. He is co-author of the revolutionary bestseller, The Social Employee. Mark is a renowned global speaker and delivered a TED Talk on “The Rise of the Social Employee.”  Mark followed The Social Employee with a groundbreaking new book, The New Marketing: How to Win in the Digital Age, focused on today and the future of marketing, so MBA students and marketers can seize their marketing journey.  Mark is an adjunct marketing professor at the Rutgers University Master of Business & Science degree program. And he teaches MBA and executive education courses at Rutgers Business School. Mark was published in the inaugural edition of Rutgers Business Review: “Shaping the Future: The New Social Ecosystem.” He teaches online marketing courses at eCornell and UCLA and has designed online marketing and digital certificate programs for leading universities.  Mark began his career as an adman on Madison Avenue at McCann. He has held senior roles in marketing and digital strategy at AT&T and PwC. Mark was a recipient of two Effie Awards for global marketing effectiveness.  Mark is a two-time course author for LinkedIn Learning, including Integrated Marketing Strategies, that is generating thousands of course completions. He was a contributor to the Wharton Future of Advertising 2020 project.   As an expert trainer for The American Marketing Association, Mark delivered industry-leading content marketing and integrated marketing workshops to hundreds of marketers.   Mark earned an Executive MBA from Fairleigh Dickinson University and a BA from the University of Pittsburgh.  He completed marketing certificates at Dartmouth College and Duke University.  Twitter: @mnburgess