Free Course

The New Marketing: Masters Series Certification

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Instructor(s)

Senior Instructor

Mark Burgess

Mark Burgess is co-founder and president of Blue Focus Marketing®, a brand consultancy that builds brands from the inside out. He is co-author of the revolutionary bestseller, The Social Employee. Mark is a renowned global speaker and delivered a TED Talk on “The Rise of the Social Employee.”  Mark followed The Social Employee with a groundbreaking new book, The New Marketing: How to Win in the Digital Age, focused on today and the future of marketing, so MBA students and marketers can seize their marketing journey.  Mark is an adjunct marketing professor at the Rutgers University Master of Business & Science degree program. And he teaches MBA and executive education courses at Rutgers Business School. Mark was published in the inaugural edition of Rutgers Business Review: “Shaping the Future: The New Social Ecosystem.” He teaches online marketing courses at eCornell and UCLA and has designed online marketing and digital certificate programs for leading universities.  Mark began his career as an adman on Madison Avenue at McCann. He has held senior roles in marketing and digital strategy at AT&T and PwC. Mark was a recipient of two Effie Awards for global marketing effectiveness.  Mark is a two-time course author for LinkedIn Learning, including Integrated Marketing Strategies, that is generating thousands of course completions. He was a contributor to the Wharton Future of Advertising 2020 project.   As an expert trainer for The American Marketing Association, Mark delivered industry-leading content marketing and integrated marketing workshops to hundreds of marketers.   Mark earned an Executive MBA from Fairleigh Dickinson University and a BA from the University of Pittsburgh.  He completed marketing certificates at Dartmouth College and Duke University.  Twitter: @mnburgess

Instructor

Cheryl Burgess

Cheryl Burgess is co-founder and CEO of Blue Focus Marketing®, a consulting firm that delivers future-ready marketing and training solutions to customer-centric organizations. She is the co-author of a groundbreaking new book: The New Marketing: How to Win in the Digital Age -- a book that looks to the future rather than analyzing the past, based on the contributions of CMO trailblazers and martech disruptors, behavioral economics luminaries at Yale and marketing sages at Kellogg and Wharton. She is also the co-author of the pioneering and bestselling book, The Social Employee, which features in-depth success stories from IBM, AT&T, Cisco, Dell, Adobe, Southwest, and Domo. Cheryl is a global speaker and has been named a Top 12 Business Speaker by HuffPost. She is a LinkedIn Learning course author for Social Employees: The New Marketing Channel. Cheryl’s ideas have appeared in MIT Sloan Management Review, HBR Italia, Fast Company, and Forbes; she is a former special advisory board member to The Economist and The Economist Intelligence Unit. Other projects include the Wharton Future of Advertising 2020 program and the popular Wharton Business Radio ‘Marketing Matters’ series on XM Radio. As an IBM VIP influencer and futurist, Cheryl has spoken at numerous IBM events and contributed to leading initiatives such as The Future of Work. Cheryl is an advisory board member to Omnicom’s sparks & honey, a technology-led cultural consultancy that is disrupting the consulting, research, and agency worlds. She is a frequently invited guest speaker for Rutgers University graduate programs and has earned a BA in Journalism from the University of Pittsburgh. Twitter: @ckburgess

FAQ

  • Is this course accredited?

    The New Marketing Masters Series course is accredited by the Blue Focus Marketing Academy which is a professional marketing company.

  • What is the cost of this course?

    This is a free introductory course. Shortly, we will be adding additional marketing courses to our online platform.

  • How much time will it take to complete this course?

    The course will take approximately three hours and is flexible to fit your schedule. If you're going away or need to pause, you can stop and start at any time.

  • Can I retake the quizzes?

    Yes, you can retake the short quizzes as many times as you wish until you pass.

  • Will I receive a certificate if I complete the course.

    Yes, you will receive a certificate issued by The New Marketing Academy that you can post on your social channels as evidence of completion.

  • Who should take this course?

    Whether you’re jump-starting your career or upskilling to stay ahead of the curve, you won’t want to miss this free glimpse into the next decade of marketing.

  • What is Marketing Transformation?

    Recent advances in tech, data, and analytics have shifted us into a new era of marketing transformation. Consumers expect brands to deliver a personal, emotive, digital experience, and the desire to WOW customers is on every marketer’s agenda. Customer-focused content is the new rocket fuel for competitive advantage. This course helps you to get ahead of the curve with insights from the best-selling authors of The Social Employee (McGraw-Hill) and co-founders of Blue Focus Marketing. We just wrote The New Marketing: How to Win in the Digital Age published by SAGE, which has been endorsed by leading marketing practitioners and academic leaders.

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